Practical Seminar in DSD: Video Selling at EnBW
Minh-Kha Nguyen
soeren-gillich@live.de
lucaweller@outlook.com
christoph.bamberger@student.ki
Description
Within our practical seminar in Digital Service Design we are going to design a digital solution for video selling at EnBW. Our task is to carry out all necessary steps in order to conduct the relevant data. Therefore we are going to stay in touch closely with Werner Schärfer on the part of EnBW, who will provide us with interview partners, resources, and the information needed.
Design Canvas
Justificationary Knowledge
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Design Knowledge
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Iteration 1
With this interation, we are creating a demo mockup, which gives a brief overview about the project's outcome.
Discover Phase
Create project plan
Create a brief project plan, considering the Design Thinking phases, the Double Diamond steps and the planned iterations. Align them to the intermediate and final presentation date.
Visit ESD
Visit ESD, that is the contractual call center of EnBW, in order to analyze the customer process and to carry out interviews.
Master MyDesignProcess
Get used to the tool MyDesignProcess to an necesary extent
Fill Design Canvas
Using the given template in MDP
Define Phase
Identify processes at ESD
Illustrate campaigns at ESD
Develop Phase
Designing the mock up
Derive design implications for the mock up based on the prior analysis
Deliver Phase
Creating a mock up
Creating a mock up using powerpoint animations and the EnBW user platform
Creating PPT
Creating the PPT slides for the first intermediate presentation
Iteration 2
With this iteration, we want to create a design prototype, which covers functional features, which we want to test.
Flyer_final2.pdfDiscover Phase
Interview with Vodafone
Interview Daniel Ullrich from Vodafone with respects to
- usage of Wishbi
- usage of Liveshop
- measures
- KPI's
Interview with SofaDoc
Interview Robert from SofaDoc with respects to
- a white label, which we would like to use in order to test our solution
- testing at SofaDoc
Interview with EnBW
Interview Werner Schäfer from EnBW with respects to
- KPI's and measures
- NBA's
- project scope
- web selling
Define Phase
Scenarios for testing
Create two scenarios for testing
1. With white label from SofaDoc
2. Without white label from SofaDoc
3. Consider the general set-up for testing (Who, when, where, what?)
Business case criteria
Define relevant criteria for the business case calculation
Develop Phase
Creating design prototype
Two mockups created:
1. First one
- Tools used: Balsamiq Mockups
- Purpose: evalutate accessability of video service on EnBW homepage and customer portal
2. Second one
- Tools used: PowerPoint and Adobe Illustrator
- Purpose: evaluate video call interface features
Deliver Phase
Test prototype
Testing will be carried out at EnBW lab in Stuttgart on 02.02.2018
Iteration 3
With this iteration, we want to create a functional prototype and identify the acceptance for each of the three stages identified stages
Discover Phase
Interview with Wishbi
Carrying out this interview, we want to identify business case potentials of the video service
Define Phase
Create business model canvas
Now that we have conducted the business case requirements, a business model canvas is being created to evaluate the value proposition
Identify testing requirements
During an appointment with the market research department of EnBW, we discussed the requirements for testing the prototypes in the EnBW lab
Develop Phase
Create functional prototype
- Tools used: Skype (because it covers all necessary funcionalities for testing)
- Purpose: evalutate acceptance for each of the three stages of our video service solution
Deliver Phase
Test prototype
Testing will be carried out at EnBW lab in Stuttgart on 02.02.2018