Project - BASF External Collaboration Portal

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Hannah Schulz

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Ann-Kathrin Wacker

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Marius Gutzeit

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Christian Saur

Description

Challenge: Design an 'External Collaboration Portal' following an open innovation approach to position BASF as the innovation leader within the chemical industry.

Iteration 1

  • Prototype
  • Platform
  • Core
  • AxurePR
Empathize

Initial group call - BASF Workshop Prep

Initial call to prepare for the Workshop at BASF on November 9th, where we will present the DSD methodology to BASF.

2018-10-30 Workshop at BASF Nov 9 2018[5722].pdf 2018-11-09 Workshop.pdf
  • Presentation
  • Preparation
  • Workshop
  • BASF
  • Ludwigshafen
  • Digital Service Design
Reading Assignments and Summaries

Summary of literature
Research articles split up in the team and creation of a short overview on each paper.

Reading Assignments.xlsx Template_Literature_Summary.docx
  • research
  • Open Innovation
  • summary
  • collaboration
  • literature
Paper Summaries Hannah

How do large multinational companies implement open innovation;
OI Maturity Framework;
NineSigma - short Presentation 2017;
Partner Selection for Open Innovation;
The emergence of openness;
Unlocking the innovation potential in large firms through timely and meaningful interactions with young ventures

Summary_How do large multinational companies implement open innovation.docx Summary_Ninesigma.docx Summary_Open Innovation Maturity Framework.docx Summary_Partner Selection for Open Innovation.docx Summary_The emergence of openness.docx Summary_Unlocking the innovation potential in large firms .docx
Paper Summaries Ann-Kathrin
Paper Summaries Christian

Maturity Framework for OI Collaboration, InnoCentive Case Studies A+B
The "Final presentation" gives a good, short overview over the Master´s Thesis "Methodology for maturity of OI"

Summary_InnoCentive_A+B.docx Summary_Methodology-for-maturity-of-OI_CS.docx Final presentation thesis.pdf
Kickoff BASF Lufwigshafen

Friday , Nov. 9th 2018: Kickoff Workshop at BASF site in Ludwigshafen

2018-11-09 Workshop[5783].pdf
Define

Interviews

First interviews to further understand problem and needs within BASF

Interviews_Iteration1.pptx
  • Expert Interviews
  • Contextual Laddering
  • Discover Phase
Intermediate presentation
Persona 1

BASF Researcher - Dr. Bernd Weber

Personas - BASF Researcher.pdf
Ideate

Prototype

Parallel paper prototyping for the first wireframes

Development of first paper prototypes

UNADJUSTEDNONRAW_thumb_743d.jpg UNADJUSTEDNONRAW_thumb_743e.jpg UNADJUSTEDNONRAW_thumb_7431.jpg UNADJUSTEDNONRAW_thumb_7437.jpg UNADJUSTEDNONRAW_thumb_7438.jpg
  • Prototyping
  • teamwork
  • Wireframes
  • Parallel Prototyping
  • Paper prototypes
Test

Iteration 2

  • Prototype
  • Open Innovation
  • level1
  • innovation
Empathize

Define

Second Interview Round

Interviews to further understand needs of BASF, startups and academics

Interviews_Iteration2.pptx
  • Requirements
  • Experts
  • Interviews
  • Needs
Requirements Specification and Documentation of Further Ideas

Further definition of specific portal requirements after all interviews.

  • Expert Interviews
  • Requirements
  • Interviews
  • specification
  • prototype preparation
Persona 2,3 and 4

BASFInnovation_Persona.png Professor_Persona.png Startup_Persona.png
  • Definition
  • Requirements
  • Persona
  • Problem Definition
Ideate

User Journey

Create User Journey for internal and external use cases.

  • journey
  • user story
  • university
  • startup
  • internally
  • externally
Prototype

Paper Prototype

Created Full flow Paper Prototype

  • Prototype
  • journey
  • Paper
  • FullFlow
Level 1 prototype

First prototype with basic ideas to increase visibility of BASF as an innovation partner.
Use existing web landing pages for digital Startup collaborations and expand throughout BASF

  • Prototype
  • Open Innovation
  • level1
  • innovation
Level 2 prototype

Development of actual external collaboration portal with basic functionalities.
Most important outcome from interviews: ONE portal fits all, consolidation of existing platforms

  • Prototype
  • Open Innovation
  • level2
  • development
Test

Feedback from Inverviewee on first prototypes (Level 1 and Level 2)

Got back in touch with BASF 4.0 Tech Scout to talk about first prototype ideas and sketches. As power user of collaboration Tools, he provided valuable Feedback we fed back into the prototyping process.

  • Prototype
  • Feedback
  • testing
Iteration 3

  • Prototype
  • Open Innovation
  • level2
  • development
Empathize

Define

Ideate

Prototype

Core Platform Prototype

Core Platform Prototype in AxurePR

  • Prototype
  • Platform
  • Core
  • AxurePR
Level 3 Prototype

Development of final prototype including further functionalities like crawling,
personalization, tags, etc.

  • Open Innovation
  • level3
  • personalization
  • crawling
  • AI
Test

Feedback from BASF on Level 3 Prototype

To get feedback on the developed prototype a call with the BASF project owners was scheduled.

  • Prototype
  • test
  • Feedback
  • final
  • input
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